Meet the management team
Victoria Mellor, CEO
Victoria is one of the founders of Melcrum and is now its CEO. Since she started Melcrum with Strategic Communication Management in 1996 her mission has been to produce great research and training that helps communicators add more value to their organisations.
As well as helping to develop the Internal Communication Black Belt Program internationally, she's also been on the team designing Melcrum's Framework for an Effective Communication Function - an approach quickly being adopted by many global organizations.
She leads Melcrum's Strategic Communication Research Forum, a membership group of senior internal communicators from leading global organizations and regularly speaks to communication teams about the importance of effective communication. Recent clients include: Vodafone, LloydsTSB, RSA, Orange, Pfizer, AstraZeneca, Ericsson, Sky, HMRC, RBS, Shell, BP and Unilever.
Robin Crumby, Co-CEO
Robin is Melcrum's Co-CEO and founded the business with Victoria in 1996. Robin oversees the marketing, sales and operations for Melcrum and has helped the business grow from humble beginnings as a "kitchen-table" start-up to an international business with customers in 90 countries, whilst still retaining a strong entrepreneurial culture. He is a regular speaker and writer on marketing topics and international growth. Robin has launched dozens of online networking groups and websites for communicators and is always on the look out for new business ideas.
Rebecca Richmond, Managing Director EMEA
Rebecca is responsible for the growth and development of Melcrum's activities across EMEA and works to ensure that Melcrum offers the most valuable and relevant support to internal communicators in that region.
Rebecca was formerly head of the European sales, marketing and communications practice for international management consultants The Corporate Executive Board, presenting at events across the globe on key trends and challenges in these functional areas, before moving onto the practitioner side in marketing and communications management roles for several global companies.
Rebecca also represents Melcrum on the Guru Group team of the Government-sponsored Employee Engagement Task Force, co-chaired by David MacLeod and Nita Clarke.
Claire Leheny, Managing Director US
Claire has held executive-level positions in B2B information companies since 2001. She most recently worked as senior vice-president of content development at Mortgage Success Source, a subsidiary of UCG, a multi-million dollar portfolio company based in Washington DC.
Claire leads Melcrum's US business and works closely with senior communications practitioners in Fortune 500 companies in order to build industry-leading executive education and research products.
Prior to joining the publishing industry Claire taught literature to high school and university students. Claire holds a BA from Oberlin College and a master's degree in English Literature from Georgetown University. She is active in the Specialized Information Publishers Association.
Kelly Parsons, Group Director of Research & Content
Kelly leads Melcrum’s global research and content practice, working closely with our members to identify, codify, and implement best practices in strategic communications.
Prior to joining Melcrum, Kelly ran the Marketing Leadership Council, a division of the Corporate Executive Board dedicated to serving heads of marketing and communications at leading companies around the globe. Kelly’s particular areas of expertise include integrated communications, digital and social media, and change management. She has worked as a trusted advisor for executives from leading brands including Target, McDonalds, Microsoft, UBS, Disney, Verizon, Hilton, Sony, Kelloggs, Coca-Cola, Southwest, and Ford.
Kelly holds an MBA from the Wharton School of Business where she was an Omnicom Communications Fellow, and a Masters in International Economics from Johns Hopkins School of Advanced International Studies.
Why is Melcrum such a great place to work?
- Get involved. Being part of a smaller team means that you can make a difference. Our award winning Best Ideas competition rewards employees' ideas with cash prizes. Some of our most important product launches have come from employees' suggestions.
- Have your say. We involve all employees in business planning and ask them to tell us what they think about the future of the business. We are a family-owned business where mutual respect, collaboration and team work are encouraged and rewarded.
- Enjoy excellent rewards. All employees are part of a bonus scheme and the highest achievers are recognised every year at our Awards night.
- Get the right training and development. Melcrum has been recognised by Investors in People as having excellent people development. All Melcrum staff have a six-monthly review that sets training and development goals.
- Work on innovative products that customers love. We're doing exciting work in the communication field and because we have close relationships with our customers and understand their needs we get great feedback from them (and they genuinely like talking to us!).
- Have fun. Melcrum people don't just work hard we have plenty of fun too. Whether you're into running 10k for charity or exercising your brain in one of our pub quizzes, you'll feel part of an enthusiastic team who likes celebrating success.
