Press Room

The Digital Communication Summit will take place at 200 Aldersgate, St Paul’s in London on 27-28 March 2012 and will focus on the role of communicators in building an engaged and collaborative workforce in the digital workplace.

The winners of the inaugural Strategic Communication Management (SCM) Awards were revealed on Wednesday 12 October at a ceremony held at the Jumeirah Carlton Tower, London.

Internal communicators are looking to build their influence within organizations by focusing on more strategic and consultative skills, rather than the tactical skills of the traditional communicator. That was one of the headline findings to emerge from Melcrum’s biennial Key Benchmarking Data for Communicators research, which surveyed almost 1,000 communicators worldwide.

Employee engagement experts, Macleod and Clarke will address the question, "What role does internal communication play in sustaining the theme of employee engagement on the corporate agenda, ensuring it remains a priority whilst delivering against the commercial demands of the business?", in their keynote session at this year's SCM Summit in London.

Today Melcrum unveiled 29 shortlisted entries across 6 categories for this year’s SCM Awards - the UK’s only awards scheme to showcase teams and individuals who have positively impacted business results through strategic internal communication.

This year the flagship annual event for IC practitioners, the Strategic Communication Management Summit, marks its 10th Anniversary at the Jumeirah Carlton Tower, London, on 11 - 13 October 2011. And to celebrate, an awards dinner will take place on 12 October, the first evening of the Summit.

SCM is the world's number one subscription title for senior communicators, read by more than 6,000 professionals in large, multi-national organizations. The re-launched journal will be published in full color 10 times a year and boasts a fresh new design supporting articles on the latest hot topics influencing the global
communications agenda, interviews with leading practitioners and expert opinion.

The idea of trying to predict the future for internal communication is a daunting one – and probably impossible. However, by understanding the broader business and social landscape across the next three to five years, Melcrum has identified the likely implications for internal communication and proposed solutions to the issues identified.

The Accredited Internal Communicator Programme, recently launched under the Black Belt brand by internal communications experts Melcrum, has been hailed by leading industry experts as vital to the development of recognised professional standards in internal communication.

Victoria Mellor, CEO of Melcrum explains, ‘We knew from the word go that our new Black Belt ‘Accredited Internal Communicator’ (AIC) Programme would be in great demand, but it’s good to know that the world’s leading internal communicators are also backing this new venture.’

This year, Melcrum are hosting the Strategic Communication Management Awards 2011, in celebration of the industry leading efforts of their global audience of internal comms practitioners. The awards will take place at a dinner on 12 October, on the first evening of the annual SCM Summit.

These prestigious awards represent a powerful voice for the internal communication profession. Categories for entry are: Business Impact, Team of the Year, Excellence in Technology, Excellence in Employee Engagement, Rising Star and SCM Lifetime Achievement. . .

Leading internal communication experts, Melcrum, will be holding a one-day event, Bridging the gap: Making managers better communicators, in London, on 29 March 2011.

Angela Sinickas and Bill Quirke - two names synonymous with the words internal communication, as well as communicators from leading organisations including Aviva Plc, E.ON UK, Deutsche Bank and Openreach (a BT Group business), will come together on 29 March, to address key challenges faced by communicators when it comes to enabling the communication potential of line managers. . .

Leading internal communication experts, Melcrum, will be holding a User Forum: SharePoint for internal communicators in London, on 8th February 2011.

This forum will provide a dedicated setting for communicators using SharePoint. Featuring on the day will be heavyweight case study presentations from companies including BT plc, Aviva plc, Standard Chartered Bank, BBC and Siemens. . . .

A new professional qualification for internal communicators has been announced by Melcrum.

The “Accredited Internal Communicator” (AIC) Programme is available to everyone who has completed Melcrum’s established Black Belt 1 course, and has been specifically designed to test the practical business skills that today's leaders want from their internal communication professionals. . . .

Video is set to assume a place of importance in internal communications, according to a new survey by Melcrum. Nearly 93% of the 1,200 internal communications managers questioned by Melcrum say that visual communications channels such as video are becoming more important to them. . . .

A number of important themes emerged from the case studies, panel debates, presentations and round table discussions at the 9th annual Strategic Communication Management Summit in London, organised by internal communications experts Melcrum. . . .

The power of video in offering opportunities for global staff to communicate face-to-face is one of the key areas to be explored in the Melcrum Webinar  ‘Maximising the Business Impact of the Video Channel’. The webinar – latest in a series from internal communications experts Melcrum - will be broadcast on Wednesday 20th October at 1600 Hrs (UK), 1700 (Continental Europe), 1100 (US Eastern Standard) 0800 (US Pacific Standard). . .

By effectively tapping into the communication style of RWE npower’s new CEO from day one, Rosie Mowatt, Head of Internal Communication led her team on a mission that resulted in increased leadership visibility for employees, CEO buy-in for their internal comms efforts and a raised profile for the communication function. . . 

Melcrum will be holding its 9th annual Strategic Communication Management Summit at the Millennium Hotel, London, on 12th-13th October 2010. The Annual summit is the event of the year in internal communications, when professionals from around the world gather both to explore the modern role of internal communicators and celebrate the work and results of pioneering practitioners, who are defining standards and breaking new ground. . 

Melcrum Publishing has appointed Mike Berry as Head of Content. Previously Deputy Editor of leading HR journal Personnel Today, Mike joins Melcrum to implement a new content strategy for the organisation, co-ordinate editorial themes across multiple channels, and oversee Melcrum’s print title, Strategic Communications Management. . 

There are ten easy ways for every organisation to make sure its intranet is a failure. That is what Sam Marshall, director of ClearBox Consulting, will tell delegates attending Melcrum’s Mastering Intranet Management training course, to be held at University of Warwick on 21-22 September. 

Melcrum is presenting two important new events in the field of Intranets. The first is Mastering Intranet Management, to be held on 21-22 September at University of Warwick. The second is Intranets with Impact, to be presented on November 8-10 at Hotel Palomar, Philadelphia. Both events are of crucial significance for organisations wishing to use their intranets successfully. 

The keynote speech at Melcrum’s major conference and workshop event; Building the business case for social media in internal communications, will be given by Philippe Borremans - a Belgian PR professional with more than 15 years experience in media relations, crisis and social media communication.

Over two days, thought leaders and pioneers in social media, using case study examples, will provide new insight into how social media is already working successfully. Hands-on workshops will guide delegates through the process of constructing their own social media business case.

Melcrum’s Strategic Communication Forum, a research and advisory service offering best practice internal communication guidance to some of the world’s leading companies, has appointed Rebecca Richmond as research director Read More...

Following on from Melcrum's recent Social Media Benchmarking Group session in London on June 10th, the organisation has announced dates and topics for the remaining Social Media Benchmarking Group meetings to be held in 2010. Based entirely on feedback around areas of interest to members of the group that comprises European Fortune 500 companies from across industry and geography... Read More...

The Melcrum Social Media Benchmarking Group has signed Ferrovial S.A, the world’s largest private manager of transportation infrastructure as latest member to join rapidly growing group of internal communicators leading social media initiatives at large organisations. Ferrovial S.A is one of Spain’s most significant companies with operations in 49 countries and a workforce of more than 100,000 employees: Read More...

Melcrum has announced the foundation of The Social Media Benchmarking Group - a community of communications practitioners pioneering social media for internal communication at large organisations. : Read More...

Organisations that have adopted social media for internal communications have reaped measurable benefits: Read More...

Melcrum, specialists in internal communication research and training, has appointed Simon Abrams as UK managing director. Read More...

More than 150 communication professionals attended Melcrum’s event ‘Fresh Ideas for Internal Comms’ at London’s Bloomsbury Hotel to hear presentations from leading Communications experts. Read More...

Melcrum, specialists in internal communication research and training, has embarked on a major global study on large organizations' use of social media to engage employees, deliver strategy and drive business results. Read More...

Reputation is fragile – communicators need to define, deliver and demonstrate their value to organisations, and not simply deliver messages. Read More...

A key finding of Melcrum’s new report, Transforming your intranet, indicates that the majority of corporate intranets fail to meet employees’ expectations and needs. Of the 1,256 professional communicators worldwide, questioned about how their organization is using its intranet, their current intranet development priorities and budgets available to them for 2009, one-third (35%) said that the company platform hasn’t lived up to expectations. Read More...

Internal communicators have increasingly been looking to more interactive and emotive techniques to encourage employees to “go the extra mile”. Melcrum’s latest research suggests that 86% of organizations with employee engagement on the agenda are now using at least one of the following techniques: Apreciative Inquiry, employee action teams, storytelling and message maps. Read More...

CEOs view good internal communication as fundamental to the success of the business, but their priorities when communicating to employees may be very different to those of their communication professionals. Read More...

The latest research from Melcrum confirms that the key to successful organizational change is ensuring employees understand the rationale behind it. Through 21 global case studies combined with comment and opinion from experts, the research also highlights the importance of visible leadership in navigating change. Read More...

Melcrum's research into social media usage at global corporations found that less than a third of communicators feel confident about using social media as part of their communications strategy. However, despite this skills gap, 60% of organizations will have some form of social media in place by the end of 2007. Read More...

Findings from communication experts Sue Dewhurst and Liam FitzPatrick challenge common views that the best professionals are focused on providing strategic advice rather than getting involved in delivery work. Read More...

Audience segmentation is now firmly on the agenda for internal communicators, with seventy-five percent of respondents to Melcrum Publishing's 2006 survey segmenting their audiences and fifty-eight percent seeing it as a higher priority than it was eighteen months ago. Read More...